Florist: the designer and the driver read the same brief

The setup

Owner Elif fans blooms@ out to three designers and the delivery driver. Everyone reads the same briefs from their own inbox.

How the mail flows

1. A bride sends palette photos and a venue change Wednesday.
2. Designers and driver all hold the identical brief within minutes.
3. Saturday's flowers match the venue, and the van knows the new gate.
4. blooms@ keeps the per-wedding thread: brief, changes, delivery proof.

Why Sinka fits here

• Colour palettes reach the hands arranging, uncompressed.
• Venue changes stop dying on the shop till.
• Freelance designers get copies per wedding, revoked Monday.

Watch out for

• Perishables can't wait — confirm stem counts back explicitly, don't assume the copy was read.
• Delivery photos back to blooms@ close the loop for disputes.